7/11 - One Dollar Coffee

Deakin University student task

The Brief

Students were asked to create a print ad for 7/11’s One Dollar Coffee using typography as the main component.

BRAND: 7-Eleven

PRODUCT/SERVICE: $1 coffee

TARGET AUDIENCE: Busy workers

SMP: Great coffee great value.

MEDIA: Adshel (Print/Outdoor)

The Insight

Australia is a multicultural country & coffee is considered to be a universal drink.