Woolworths - Apples

Deakin University student task

The Brief

Woolworths wanted to pitch apples as a great way to stay healthy during the winter.

Students were asked to create a print advertisement using a visual metaphor.

BRAND: Woolworths

PRODUCT/SERVICE: Apples

TARGET AUDIENCE: Males and Females of all ages

SMP: The best way to stay healthy this winter.

MEDIA: Magazine (Print)

The Insight

The cold causes blood vessels to contract, which can raise blood pressure, increasing the risk of heart attacks, strokes, and coronary heart diseases.

Eating two apples a day has been shown to keep cholesterol down and help fight heart disease.

The Execution

A healthy heart rate, made by apples, demonstrated by a visual metaphor.